BUS 123 - Consumer Behavior

Credits: 3
Lecture Contact Hours: 3
Description: This course explores the background of consumer behavior from the viewpoint of the individual, households, society and culture. Insights to individual behavior like personality, motivation and perception are covered. An exploration of social-cultural influences like economics, ethics and multiculturalism will provide an understanding of local, regional, national and global approaches to understanding consumers. In addition to consumer purchasing decisions, creating promotional strategies for customer retention and consumerism and public policy issues will be discussed.

Prerequisites: None.
Corequisites: None.
Recommended: None.

Course Category: Occupational
This Course is Typically Offered: Winter, Spring, Fall
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