|
Oct 03, 2024
|
|
|
|
BUS 426 - Marketing Strategies Credits: 3 Lecture Contact Hours: 3 Description: In this course, rather than analyzing another company’s marketing plan, you will develop your own original marketing plan for an approved company. Students will conduct marketing research, develop marketing objectives, identify target markets and segments, analyze the product mix and lines strategies, evaluate service quality, develop pricing strategies, create appropriate traditional and non-traditional promotional methods and research potential suppliers.
Prerequisites: BUS 101 . BUS 103 or BUS 303 Corequisites: None. Recommended: None.
Course Category: Occupational This Course is Typically Offered: Fall, Winter Check Course Availability
Add to My Catalog (opens a new window)
|
|