BUS 226 - Principles of Marketing

Credits: 3
Lecture Contact Hours: 3
Description: In this course, you will learn an integrated analytical approach to the marketing process and essential economic principles as they apply to the marketing process. You will also be introduced to the relationships of marketing decisions, marketing research, consumer behavior, product strategy, channels of distribution, promotion and pricing.

Prerequisites: BUS 101. ENG 101 or minimum score of 22 ACT-English, 29 SAT-Writing and Language, 108 CPT-Sentence Skills or 276 NGA-Writing.
Corequisites: None.
Recommended: None.

Course Category: Occupational
This Course is Typically Offered: Winter, Spring, Summer, Fall
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