BUS 122 - Advertising

Credits: 3
Lecture Contact Hours: 3
Description: This course focuses on the information and skills required to create effective advertising. The student will learn to recognize effective advertising and gain an appreciation for the challenges advertisers face in trying to reach target audiences. The course also concentrates on market research, media strategy, integrated marketing communication and the impact of advertising on consumer behavior.

Prerequisites: ENG 101 or may be taken concurrently or minimum score of 18 ACT-English, 25 SAT-Writing and Language, 71 CPT-Sentence Skills or 250 NGA-Writing
Corequisites: None.
Recommended: None.

Course Category: Occupational
This Course is Typically Offered: Winter, Spring, Summer, Fall
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Course Competencies

Determine the appropriate sales strategy for an approved business.
Reflect on the benefits of developing selling skills.
Characterize the principles of ethical sales practices.
Demonstrate effective communication skills and customer relationship strategies.
Identify effective methods to find prospects and build a customer base.
Deliver a sales presentation.
Apply sales and negotiation principles.
Explore methods to ensure customer retention.
Adapt selling strategies to global markets.