BUS 122 - Advertising

Credits: 3
Lecture Contact Hours: 3
Description: This course focuses on the information and skills required to create effective advertising. The student will learn to recognize effective advertising and gain an appreciation for the challenges advertisers face in trying to reach target audiences. The course also concentrates on market research, media strategy, integrated marketing communication and the impact of advertising on consumer behavior.

Prerequisites: ENG 101 or may be taken concurrently or minimum score of 500 Digital SAT-Reading and Writing, 25 SAT-Writing and Language or 250 NGA-Writing.
Corequisites: None.
Recommended: None.

Course Category: Occupational
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Course Competencies

Analyze the impact of advertising on consumer behavior.
Apply the requirements for effective advertising.
Outline a market research plan for an approved business.
Determine the effectiveness of various marketing communication methods.
Assess various forms of media available for advertising.
Determine the appropriate advertising strategy for an approved business.
Create effective advertising.
Develop advertising strategies for the global marketplace.
Explore business ethics and social responsibility in advertising practices.