BUS 426 - Marketing Strategies

Credits: 3
Lecture Contact Hours: 3
Description: In this course, rather than analyzing another company’s marketing plan, you will develop your own original marketing plan for an approved company. Students will conduct marketing research, develop marketing objectives, identify target markets and segments, analyze the product mix and lines strategies, evaluate service quality, develop pricing strategies, create appropriate traditional and non-traditional promotional methods and research potential suppliers.

Prerequisites: BUS 101. BUS 103 or BUS 303
Corequisites: None.
Recommended: None.

Course Category: Occupational
This Course is Typically Offered: Fall, Winter
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